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MADE TO STICK BOOK

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Made to Stick: Why Some Ideas Survive and Others Die and millions of other books are available for instant access. Made to Stick: Why Some Ideas Survive and Others Die Hardcover – January 2, The instant classic about why some ideas thrive, why others die, and how to improve. Editorial Reviews. From Publishers Weekly. Starred Review. Unabashedly inspired by Malcolm .. Made to Stick is one of three books written on transformative change by the Heath brothers. The other two books are Switch: How to change. Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, The book .


Made To Stick Book

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Made to Stick book. Read reviews from the world's largest community for readers. NEW YORK TIMES BESTSELLER - The instant classic about why some . Accolades for Made To Stick. BESTSELLER nyt-wsj; 25 months on the Business Week bestseller list; Best Business Book of the Year – CEO-READ book. The best book I've found on crafting a compelling message. Useful for speaking, marketing, writing, any time you need to make people listen, believe, and act.

Made to Stick: Why Some Ideas Survive and Others Die

You need to grab people's attention. They describe an advertising spot in which the viewer sees a happy family getting into a minivan and cruising blandly through suburban streets.

Then, apparently out of nowhere - bang! An appalling crash. The idea: "Buckle up. We hear about an anti-nuclear campaigner who wanted to give people the idea that the world was full of dangerous nuclear warheads - 5,, in fact.

High-Level Thoughts

Expressed as a number, he realised, this was not a particularly sticky idea. So he gave lectures, taking along a metal bucket and thousands of BB pellets.

He dropped one pellet into the bucket and told his audience: "This is the Hiroshima bomb. This was the world's current nuclear capability.

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His audience was stunned into silence. This is one of many examples that make this book such fun to read. We learn about good communicators, which is inspiring. How do you get people to unlearn an idea which is sticky but false, such as the notion that lots of people are attacked by sharks?

Not by telling people the actual numbers, but by asking them whether they are more likely to be killed by a shark or a deer. Of course, the deer is more dangerous.

This is something you're likely to remember. It's funny. Like Chip and Dan Heath, who both turned out to thrive in an academic environment, ending up teaching at Stanford Graduate School of Business and Duke University, respectively. If you had a brother and you both taught business at two of the most prestigious schools of the country, what would you do? Of course, write a book about business! Three times.

Follow the Authors

Made To Stick was their first book, which ended up being translated into 25 languages. Often mentioned in the same breath with absolute bestsellers like The Tipping Point or Built To Last , it describes a simple way of getting others to pay attention to your ideas.

Chip and Dan found six simple traits, which all sticky ideas share. If you want to save this summary for later, download the free PDF and read it whenever you want.

Download PDF. For something to stick, you have to notice it first.

On the other hand, coming up with a profound compact phrase is incredibly difficult. Surprise is the opposite of predictability. Then, once their guessing machines have failed, help them refine their machines.

Our tendency is to tell people the facts. First, though, they must realize that they need these facts.

Sticking points

Inevitably, that universal language will be concrete. Think of how a history buff can quickly establish her credibility by telling an interesting Civil War anecdote.

By making a claim tangible and concrete, details make it seem more real, more believable.

Another way is to use statistics.I tried to explain the importance of networking and relationships, but it was as if I was speaking a different language. I won't quote it in full, but to give you an idea: Two bullet points are better than five.

Similarly, motorcyclists identify with one another.

Yet the ridiculous kidney heist tale keeps circulating, with no resources whatsoever to support it. Made to Stick explores six essential principles of sticky ideas: Simple: Find the core of the idea or central message by stripping away unnecessary details.

The more we reduce the amount of information in an idea, the stickier it will be. Of course, substance is important, too.

NESTOR from Marina
Also read my other posts. I am highly influenced by indoor cricket. I relish exploring ePub and PDF books calmly .