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PREDICTABLY IRRATIONAL: The Hidden Forces that Shape Our Decisions by Dan Ariely Category: Predictably Irrational - Dan wildlifeprotection.info KB. 7. Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions [ebook free] by Dan Ariely (epub/mobi). Predictably Irrational By Dan Ariely PDF { SPirate}. Topics Predictably Irrational. Collectionopensource. LanguageEnglish. Predictably.

Dan Ariely Predictably Irrational Epub

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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely. Read online, or download in secure EPUB format. Predictably Irrational: Why do our headaches persist after taking a. Get this from a library! Predictably irrational: the hidden forces that shape our decisions. [Dan Ariely] -- Why do smart people make irrational decisions every day.

We should be able to discern among all the options facing us and accurately compute their value-not just in the short term but also in the long term-and choose the option that maximizes our best interests. If we're faced with a dilemma of any sort, we should be able to see the situation clearly and without prejudice, and we should assess pros and cons as objectively as if we were comparing different types of laptops.

If we're suffering from a disease and there is a promising treatment, we should comply fully with the doctor's orders. If we are overweight, we should buckle down, walk several miles a day, and live on broiled fish, vegetables, and water.

If we smoke, we should stop-no ifs, ands, or buts.

Sure, it would be nice if we were more rational and clearheaded about our "should"s. Unfortunately, we're not. How else do you explain why millions of gym memberships go unused or why people risk their own and others' lives to write a text message while they're driving or why.

In this field, we don't assume that people are perfectly sensible, calculating machines. Instead, we observe how people actually behave, and quite often our observations lead us to the conclusion that human beings are irrational. To be sure, there is a great deal to be learned from rational economics, but some of its assumptions-that people always make the best decisions, that mistakes are less likely when the decisions involve a lot of money, and that the market is self-correcting-can clearly lead to disastrous consequences.

To get a clearer idea of how dangerous it can be to assume perfect rationality, think about driving. Transportation, like the financial markets, is a man-made system, and we don't need to look very far to see other people making terrible and costly mistakes due to another aspect of our biased worldview, it takes a bit more effort to see our own errors. Car manufacturers and road designers generally understand that people don't always exercise good judgment while driving, so they build vehicles and roads with an eye to preserving drivers' and passengers' safety.

Automobile designers and engineers try to compensate for our limited human ability by installing seat belts, antilock brakes, rearview mirrors, air bags, halogen lights, distance sensors, and more. Similarly, road designers put safety margins along the edge of the highway, some festooned with cuts that make a brrrrrr sound when you drive on them.

But despite all these safety precautions, human beings persist in making all kinds of errors while driving including drinking and texting , suffering accidents, injuries, and even death as a result. Now think about the implosion of Wall Street in and its attendant impact on the economy.

Given our human foibles, why on earth would we think we don't need to take any external measures to try to prevent or deal with systematic errors of judgment in the man-made financial markets? Why not create safety measures to help keep someone who is managing billions of dollars, and leveraging this investment, from making incredibly expensive mistakes?

Consider the cell phone, for example.

It's a handy gadget that lets you not only call but also text and e-mail your friends. If you text while walking, you might look at your phone instead of the sidewalk and risk running into a pole or another person.

Predictably Irrational By Dan Ariely 2008 PDF { SPirate}

This would be embarrassing but hardly fatal. Allowing your attention to drift while walking is not so bad; but add a car to the equation, and you have a recipe for disaster. Likewise, think about how technological developments in agriculture have contributed to the obesity epidemic. Thousands of years ago, as we burned calories hunting and foraging on the plains and in the jungles, we needed to store every possible ounce of energy.

Predictably Irrational, Revised and Expanded Edition

Every time we found food containing fat or sugar, we stopped and consumed as much of it as we could. Moreover, nature gave us a handy internal mechanism: That allowed us to build up a little fat, which came in handy if we later failed to bring down a deer. Now jump forward a few thousand years. In industrialized countries, we spend most of our waking time sitting in chairs and staring at screens rather than chasing after animals.

Instead of planting, tending, and harvesting corn and soy ourselves, we have commercial agriculture do it for us. Food producers turn the corn into sugary, fattening stuff, which we then buy from fast-food restaurants and supermarkets.

In this Dunkin' Donuts world, our love of sugar and fat allows us to quickly consume thousands of calories. And after we have scarfed down a bacon, egg, and cheese breakfast bagel, the twenty-minute lag time between having eaten enough and realizing that we're stuffed allows us to add even more calories in the form of a sweetened coffee drink and a half-dozen powdered-sugar donut holes.

Essentially, the mechanisms we developed during our early evolutionary years might have made perfect sense in our distant past. But given the mismatch between the speed of technological development and human evolution, the same instincts and abilities that once helped us now often stand in our way.

Bad decision-making behaviors that manifested themselves as mere nuisances in earlier centuries can now severely affect our lives in crucial ways. When the designers of modern technologies don't understand our fallibility, they design new and improved systems for stock markets, insurance, education, agriculture, or health care that don't take our limitations into account I like the term "human-incompatible technologies," and they are everywhere.

As a consequence, we inevitably end up making mistakes and sometimes fail magnificently. Behavioral economists want to understand human frailty and to find more compassionate, realistic, and effective ways for people to avoid temptation, exert more self-control, and ultimately reach their long-term goals.

As we gain some understanding about what really drives our behaviors and what steers us astray-from business decisions about bonuses and motivation to the most personal aspects of life such as dating and happiness-we can gain control over our money, relationships, resources, safety, and health, both as individuals and as a society.

If an item is "free" it must be a bargain, right?

Predictably Irrational: The Hidden Forces that Shape Our Decisions

Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this book, the author, a behavioral economist cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

This book blends everyday experiences with a series of illuminating and often surprising experiments, that will change the understanding of human behaviour.

And, by recognizing these patterns, the author shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner. Read more Allow this favorite library to be seen by others Keep this favorite library private. Find a copy in the library Finding libraries that hold this item Details Document Type: Dan Ariely Find more information about: Dan Ariely.

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Primary Entity http: CreativeWork , schema: Intangible ;. InformationResource , genont: Home About Help Search. Once people start seeing a particular behavior—such as illegally downloading books, music, and movies—as a very common behavior, there is a chance that this sense of social proof will translate into a new understanding of what is right and wrong.

Sometimes such social shifts might be desirable—for instance, being part of an interracial couple used to be considered illegal and immoral, but now we see such couples all around us and it helps shape our understanding of social approval. However, the behaviors we most often observe and notice are ones that are outside of the legitimate domain e. And then I had an insight about confession. How can we stop such trends toward dishonesty in this case, broader acceptance of illegal downloading?

This is where confession and amnesty can come into play.

What we find in our experiments is that once we start thinking of ourselves as polluted, there is not much incentive to behave well, and the trip down the slippery slope is likely. This is the bad news.Remember me on this computer. In industrialized countries, we spend most of our waking time sitting in chairs and staring at screens rather than chasing after animals.

Komentarze do: Why can a 50p aspirin do what a 5p aspirin can't? Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision-making.

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